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The "Stein-Was" Myth

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Steinway pianos have long been admired and prized for the depth, range, and precision of sound and expression that can be created out of a percussive instrument. The lengthy and rigorous hand crafted process put into producing a Steinway piano is what makes it such a high quality instrument that retains its value over generations. 

In fact, at the peak of its craftsmanship in the 1900s-1950s, Steinway pianos were dubbed as "Golden Age Steinways," highlighting the excellence and quality of the pianos as well as its prestige as the centerpiece of entertainment in the era. These older Steinway pianos are still esteemed today and can often be found not only in the homes of internationally acclaimed pianists but also in Juilliard's practice rooms.

Steinway Piano Model S 1938
                          Steinway Model S Piano from 1938

Why is there stigma surrounding buying an older Steinway piano? From a sales perspective, it makes sense — a business is often driven to push consumers to purchase a new product to boost up the business's sales, and businesses are generally willing to use whatever strategy or method necessary. 

However, when it comes to a Steinway piano, a high quality instrument that retains its value over the years, it is nonsensical to pressure potential buyers to buy brand new Steinway pianos. In fact, one can often find lightly used, pristine quality Steinway pianos on the secondary market that are significantly reduced in price compared to a new Steinway. Why not put in the time and effort to explore the secondary market for gently used Steinway pianos of equal quality at a much lower cost? 

 

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