Steinway buyers often worry that they don’t understand enough to make a qualified decision and believe that buying a new Steinway is the “safe” decision. Buying a new Steinway seemingly offers the buyer the feeling of no risk. The thinking usually follows the logic that "it's brand new so it must be good." Sales agents, seeking to sell new Steinways to meet sales goals, often reinforce these natural concerns and even amplify them to the point of a encouraging a “new” purchase out of fear.
We don’t advocate fear based purchasing. We believe in inspiring pianists, musicians, families, and communities to find that perfect Steinway, one which will draw them to the piano on a daily basis and make their life richer. The great thing is that an educated Steinway buyer can find a lightly used Steinway for a fraction of the cost of a new one -- we are talking absolutely pristine, like-new condition, with a full soulful sound and character that brings you back to the instrument to create beautiful music day after day.
Always remember that when a brand “new” Steinway comes home, in that very moment it immediately becomes a “used” Steinway and is subject to secondary market pricing. Since there is competition on the secondary market, prices come down to earth. We often find that pianos 10 years old, 15 years old, and even 20 years old are lovingly taken care of, lightly used, and in essentially new condition. With just a little bit of effort, you can purchase these pristine "off the lot" Steinways for a fair price. In fact, many pianists even prefer older Steinways rebuilt with all Steinway parts. At the Juilliard School, all the Steinways in the practice rooms are from 1900-1950, rebuilt with Steinway parts. The pianists at Juilliard chose these pianos because of the warmth, character, and history. Our bottom line is buy a pristine Steinway that inspires you with character, soul, and passion.